Fair - Launch Campaign

Creative Director Copywriter

Fair, a startup that lets users get a car through their phone, aimed to capture a wide portion of the market and appeal to a range of demographics. Working as with a team as CD we developed messaging for a flexible video kit with over 100 pieces, designed to be mixed and matched into custom content, bespoke to the audience. After the idea was sold, I also wrote scripts, directed 2nd unit cinematography, and shaped other creative touchpoints.