Advertising is downstream
of technology.

I understand and tell stories
with technology.

I’m Benji:

1. I have good ideas and make others better.
2. I use tech to sharpen creative thinking.
3. 15+ years building smarter creative workflows for storytelling.

My Pitch

I teamed up with my digital twin on this video. Have a watch, then explore more of my tech-forward work below.

Make AI Jim Riswold Say Something Nice

I made an interactive experience using several AI tools to make Jim Riswold, who rarely said nice things about anyone, recite a passage from an email where he said nice things about me and my work.

AI tools:
image-to-image
image-to-3D
text-to-image
text-to-voice
custom voice model

Other technologies:
realtime performance capture
animation retargeting
render servers
Unreal Engine

I photographed and recorded Jim, then used AI tools to recreate his likeness. A live performance-capture system let users record messages and literally put words in Jim’s mouth. The result was projected on a 120-inch screen at Jim’s last art show, which I produced and served as a creative director for.

An AI Masterclass for MasterClass™

I spent five months with MasterClass building their first AI-powered creative workflow.

I helped develop best practices for AI-supported creative production, including copywriting, image generation, and prompt development.

The result was a scalable creative process that plugged seamlessly into their performance-driven approach, remixing dozens of headlines and visual into hundreds of ads.

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Certified Google AI Pro

The Pixel phone is a Trojan horse for Google’s LLM, Gemini.

I worked as a Writer on the Pixel social media team in-house at Google, as CD across five external agencies, became a Google Gemini expert and developed best practices for implementing AI tools.

My role balanced concept development and hands-on production, applying generative tools and automation to scale ideas while maintaining creative integrity.

Before Livestream There Was Me

Before YouTube Livestreams existed, I built a creative and technical pipeline for the Old Spice Response Campaign that let our team post custom video replies in under eight minutes. Over three days, we produced 185 personalized responses.

Another project that required solving complex technical challenges with creative solutions was Nike’s Risk Everything campaign. I developed a workflow tailored to support the creative, integrating multiple overlapping technologies to make it possible.

Beyoncé &
Big Screens

I collaborated with multiple directors to translate their concepts into visuals, animation, and edits. I led concept development, managed the studio, oversaw color grading, and served as the liaison between the creative team and the video cube team for the Beyoncé Formation World Tour.

I even spent a night on the tour bus.

The experience led me to virtual production, where I became the bridge between creative vision and digital wall technology, guiding both teams, overseeing visuals and creating them.

“I make AI more productive so we can be more effective.”

— Me