Nike Risk Everything

Creative Technical Director

Nike and W+K made a social push during the World Cup with a digital avatar of a Zlatan. Over a month we created +30 videos, a 25 minute live Google Hangout, and delivered bumpers to ESPN nightly by 5.

I worked with the creative team to build out a video capture and client review pipeline, captained a “real-time post” team of 10, and built and ran the mission critical computer recording the mayhem.

The walking talking character was created with a video game engine, a VO actor in a booth, a person in a ping pong suit for the body motion capture, and two old school animatronic puppeteers using cockpit joysticks and mini gyroscopic like hand cages to move everything above the mouth and below the mouth respectively.