Old Spice Response Campaign

Creative Technical Director

I was able to help W+K and Old Spice create high quality, creative and responsive content as fast as possible. I stepped in to bridge the creative and technical gaps and managed the on set live recording editorial and post team. Over three days we created 185 videos and in our stride were making one broadcast-quality video start to finish in under eight minutes. Here is the youtube playlist.

I stepped in the following year to build on the pipeline I developed from the previous year. We encountered new creative and technical problems and solved them before we got to set. I met Fabio.