Blizzard Entertainment Hearthstone Campaigns

Blizzard Entertainment brought me on as a copywriter to help reshape Hearthstone’s social voice for the Un’Goro and Lich King campaigns. Previously, their content poked fun at LARPing. I pitched a new approach that connected with the serious gamer community using a more playful, lighthearted tone.

Previous
Previous

Google Pixel + McLaren

Next
Next

Casey Neistat + Samsung