Old Spice Response Campaign

Creative Technical Director

I was able to help W+K and Old Spice create high-quality, creative, and responsive content as fast as possible. I stepped in to bridge the creative and technical gaps and managed the on-set live recording editorial and post team. Over three days, we created 185 videos, and in our stride, we made one broadcast-quality video start to finish in under eight minutes. Here is the YouTube playlist.

I stepped in the following year to build on the pipeline I developed from the previous year. We encountered new creative and technical problems and solved them before we got to set. I met Fabio.