Nike Risk Everything

Creative Technical Director

Nike and W+K made a social push during the World Cup with a digital avatar of a Zlatan. Over a month, we created +30 videos, a 25-minute live Google Hangout, and delivered bumpers to ESPN nightly by 5.

I worked with the creative team to build a video capture and client review pipeline, captained a “real-time post” team of 10, and built and ran the mission-critical computer recording the mayhem.

The walking talking character was created with a video game engine, a VO actor in a booth, a person in a ping pong suit for the body motion capture, and two old-school animatronic puppeteers using cockpit joysticks and mini gyroscopic-like hand cages to move everything above the mouth and below the mouth respectively.