Jordan - Air Jordan 34

Creative Director, Director

The 34th Air Jordan was the most advanced yet. We played that up with a social launch campaign. I worked with Laundry Service as Creative Director to get the word out on Instagram with content for each colorway of the Air Jordan 34. I also directed the live action shoot. Content included a 30 second, three 15 second, two tap-along IG stories, six in-feed stills, and an IGquiz.