BMW was promoting their 1 Series to China and wanted to push tech and physical interaction in their release. As Creative Director I lead the creative on the commercials below each.
BMW - Laser Music
We had the opportunity to work with a well knowing DJ and we made him a custom interactive race track. As the DJ drove a 1 Series on the track he and the car would cross obstacles and checkpoints that when traversed would trigger different sample and all together would play back a musical track.
BMW - Game On
This took the top players of League of Legends, paired each of them with a 1 Series, a crew, and developed a spectacular world combining actual in game assets and characters overlaid in the real world on a track.
BMW - Hello World
We built out a larger than life size keyboard timed race for two of the top programmers in China to traverse while programing via their vehicle.