Blizzard Entertainment is continually expanding their online card game Hearthstone by way of microtransactions! I took on the role of Creative Director to help shape their social presence for the Un’goro and Lich King campaigns. Their previous content mocked LARP and we found one that that better reflected the the serious gamer community. Patrick Brice directing, Daniel Pudi acting, Brian Posehn writing and the dark lord himself The Lich King.